# K&A Corporate Group LLC — Brand Assets

Status: 2026-05-25

## Brand Colors

| Color | Hex | Usage |
|---|---|---|
| **Navy** | `#1a2744` | Primary — mark background, wordmark, body text |
| **Gold** | `#c9a96e` | Accent — ampersand, diamonds, inner rings, accent lines |
| **White** | `#ffffff` | K&A letters within the mark, light backgrounds |

## Typography

**Inter** (Google Fonts) — Weights: 500 (tagline/subtitle), 700, 800 (K&A + wordmark).
Fallback stack: `-apple-system, BlinkMacSystemFont, Segoe UI, sans-serif`.

## Files & Usage Rules

### Crest (round, with circular tagline)

| File | Format | Usage |
|---|---|---|
| `logo-crest.svg` | SVG | Master file (web, lossless scaling) |
| `logo-crest.pdf` | PDF | Print: business cards, stamps, brochures |
| `logo-crest-2000.png` | PNG 2000×2000 | High-res raster (social media, slides) |
| `logo-crest-onwhite.svg` / `.pdf` / `-2000.png` | multiple | Letterhead, white paper — outline mark with navy K&A |
| `logo-crest-mono.svg` / `.pdf` / `-2000.png` | multiple | Faxes, stamps, simple black print — all black on transparent |

### Horizontal (letterhead layout)

| File | Format | Usage |
|---|---|---|
| `logo-horizontal.svg` | SVG | Web header, email signature, letterhead |
| `logo-horizontal.pdf` | PDF | Print — letterhead template, invoices |
| `logo-horizontal-1800.png` | PNG | Slack/Teams header, online profiles |
| `logo-horizontal-mono.svg` / `.pdf` | multiple | Black print |

## Clear Space & Minimum Sizes

- **Crest minimum size:** 32 px (digital), 12 mm (print)
- **Clear space:** at least ¼ of the logo height around the mark
- **Mark with tagline (Crest large):** 80 px upward, otherwise tagline becomes illegible → use the compact mark from the website header for smaller sizes

## What is NOT allowed

- Changing the mark's colors
- Distorting or skewing the crest
- Removing the gold diamonds (a distinctive detail)
- Placing the mark on colored backgrounds with insufficient contrast
- Using custom tagline text in the ring — request via marketing if needed

## Web Integration

The website's header/footer/favicon use the **compact variant** (no tagline, 48×48 viewBox).
This is inlined in `index.html` — not stored as a separate file in this folder.
Favicon PNGs live at the site root (`/favicon.svg`, `/favicon-32.png`, `/apple-touch-icon.png`, `/icon-192.png`, `/icon-512.png`).

## Contact

Questions, new use cases, or modifications → darius.kaler@kaler-law.com